I’m Jeremy Murrell, and I founded Morpheus to help brands stop guessing and start growing.

With over 25 years of consumer insight and behavioral science experience - including two decades shaping some of the world’s most iconic spirits brands - I’ve seen firsthand how clarity and strategy transform’s a brands growth trajectory.

At Brown-Forman I worked on brands including Jack Daniel’s, Woodford Reserve, Old Forester and Herradura to define brand positioning, craft marketing strategies and uncover opportunities for growth.

I believe in an approach that blends the the science of market research with the art of creative storytelling which helps brands uncover what makes them stand out, connect with consumers more deeply, and ultimately grow with confidence.